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Advertising Disclosure

Being paid by the companies you review is a real conflict of interest. Here is ours, in full, and what we do about it.

Home / Advertising Disclosure
Last updated September 9, 2026

On this page

  1. How we make money
  2. What an affiliate link is
  3. How this affects our reviews
  4. How we get the products
  5. Testimonials and results
  6. Reader comments
  7. Prices and availability
  8. We are not the seller
  9. No professional advice
  10. Questions

Nobody pays to read this site, so somebody else has to cover the cost of running it. That somebody is the retailers and brands we link to. Many of the outbound links here are tracked, and a purchase made through one can earn us a commission.

That is a conflict of interest, and pretending otherwise would be the dishonest move. So this page sets the arrangement out in full. It follows the disclosure expectations in the U.S. Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255), and it covers everything we publish — reviews, rankings, comparison tables and email alike.

1. How we make money

There is no subscription and no paywall. Three things keep the lights on:

  • Affiliate commissions. We are signed up to affiliate programs operated by retailers, brands and networks. Follow one of our links, buy something at the other end, and a percentage of that sale may come back to us.
  • Advertising. Some placements are paid for outright, some are sponsored, and some links pay us per click rather than per sale.
  • Free or discounted review units. Brands sometimes send a product over at no cost, or at a reduced price, so it can be tested. Accepting one buys them a test, not a favorable write-up.

None of this costs you a penny extra. A commission comes out of the seller’s own margin, not off the top of your order. Reach the same listing directly and you would pay exactly the same price.

2. What an affiliate link is

Mechanically it is nothing exotic: a normal link with a tracking code bolted on. The code simply tells the retailer you arrived from Consumer Expert Tech so that a resulting sale gets credited back to us.

Work on the basis that every outbound link here to a product, retailer or brand is an affiliate link — that covers links inside reviews and ranking pages, comparison tables, buttons, banners, images and product names alike. Plenty of our links earn nothing at all, though: a manufacturer’s support page, a recall or safety notice, a news source. Those are there because they are useful.

3. How this affects our reviews

“Our reviews are never influenced by advertising” is the standard line, and it is only half true. The honest version has two halves.

What compensation does not do

  • No amount of it moves a score, a rating or a ranking position.
  • It cannot buy a positive verdict, and no brand gets to read or approve a review before we publish it.
  • It has never stopped us writing up a fault, a disappointing test result, or a product that is simply poor value.

What compensation does do

It shapes what gets covered in the first place. Our time goes disproportionately to categories that have affiliate programs attached, because those are the categories that pay for the testing. Put plainly: money can decide whether a product shows up on this site, but not what the verdict says once it does.

Worth knowing

Treat a ranking here as “the best of what we got our hands on”, not “the best that exists”. No review site tests everything, and ours is no exception. Read it alongside other sources and the seller’s own specifications before you commit.

4. How we get the products we test

Anything reviewed here was either bought by us or obtained for testing some other way, samples from a brand or its agency included. Which route it arrived by makes no difference to how our review process gets applied.

Occasionally we write about something we have not physically handled, working from manufacturer specifications, published documentation and owner feedback instead. When that happens the page says so outright — it never gets dressed up as a hands-on test.

5. Testimonials and results

Testimonials, customer quotes and before-and-after claims turn up on some pages. Four things are worth knowing about all of them.

  1. Results vary, and the good ones are not typical. When a testimonial describes an unusually good outcome, the safe reading is that it is an outlier. Do not plan on matching it, and do not assume any particular result for yourself.
  2. Opinions go unverified. Where a testimonial is somebody stating a personal opinion, we have not independently checked it. It is published on the good-faith assumption that the person meant what they said.
  3. A manufacturer’s numbers stay the manufacturer’s. Coverage areas, BTU ratings, battery life, claimed energy savings — figures like these usually originate with the brand. We attribute them when we quote them, and quoting a number is not the same as vouching for it.
  4. Ask, and we will show our working. If you want to know what a particular claim on this site rests on, write to [email protected] and we will tell you.

6. Reader comments and third-party posts

Anything posted by a reader or other third party is that person’s own view. We do not fact-check those posts, and leaving one up is not us agreeing with it. The same caution applies as above: a comment reporting a spectacular result is describing an exception, not a norm.

7. Prices, discounts and availability

Prices, discount codes, bundles, stock levels and limited-time offers move fast and rarely announce themselves. Any figure of that sort on this site was correct as far as we knew on the day it was written, which is no guarantee it still is today.

If a figure here and a figure at checkout disagree, the checkout page is the one that counts — for price, for what is in the box, and for delivery and returns. Read it before you pay.

8. We are not the seller

Consumer Expert Tech reviews and compares products; it does not retail them. Nothing we write about is manufactured, sold, stocked, shipped, billed or serviced by us. Click through and buy, and the transaction is between you and that merchant, on their terms — we are not part of it.

So orders, tracking, returns, refunds, warranties and technical support are all out of our hands and squarely in the seller’s. Our contact page sets out the fastest way to find whoever that is.

9. No professional advice

Treat what we publish as general consumer information and nothing more. It is not medical, health, safety, legal or financial advice, and it is no substitute for a qualified professional who understands your particular situation.

That matters more than usual in the categories we cover. Plug-in heaters, portable air conditioners and mains-powered energy devices carry real electrical and fire risk if they are misused. Follow the manufacturer’s instructions and safety warnings, and get a qualified professional involved when your situation warrants it.

10. Questions about this disclosure

Anything on this page unclear? Want to know whether one particular link or page is commercial? Ask, and you will get a straight answer.

Contact

Email [email protected] — or use the form on our contact page.

Last updated September 9, 2026. As our commercial arrangements shift this page will be revised to match, and whatever appears here is always the version in force.

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Privacy Policy What we collect and why Terms of Use The rules for using this site Contact Us Reach the team, or the merchant

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